AGRIBUSINESS MANAGEMENT
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Subject: Agriculture
Class: SHS 1
Term: 2nd Term
Week: 18
Grade code: 1.5.3.LI.1
Strand code: 5
Sub-strand code: 3
Content standard code: 1.5.2.CS.1
Indicator code: 1.5.3.LI.1
Theme: AGRICULTURAL ECONOMICS, AGRIBUSINESS AND COMMUNICATION
Subtheme: AGRIBUSINESS MANAGEMENT
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Welcome, students! Today, we are moving beyond just thinking about farming as planting seeds and rearing animals. We are going to explore how farming can be a successful and profitable business. Think about the delicious pineapples processed by Blue Skies for export, the tasty chicken from Darko Farms, or even the local woman who processes her cassava into gari to sell at the Madina market. These are all examples of agribusiness. For these businesses to succeed, make money, and grow, they need good management.
2.1 What is Agribusiness?
Many people think agriculture is just farming. But farming (production) is only one part of a much bigger system.
Agribusiness refers to the entire system of activities related to agricultural production. It includes all the businesses and operations from the farm to the final consumer's plate.
Think of it as a chain, often called the Agricultural Value Chain: Input Supply: Businesses that produce and sell things farmers need. *Example:* A shop in Kumasi selling certified maize seeds, fertilizer (like NPK 15:15:15), and cutlasses. A company that sells day-old chicks and poultry feed. Production (Farming): The actual growing of crops or raising of animals. *Example:* A farmer in the Volta Region cultivating yams. A fish farmer in Akosombo managing catfish ponds. Processing (Value Addition): Transforming raw farm products into something more valuable, convenient, or with a longer shelf life. *Example:* A factory turning raw cocoa beans into chocolate or cocoa powder. A woman frying gari from harvested cassava. A company juicing oranges and packaging it. Marketing & Distribution: All activities involved in getting the product from the processor to the consumer. This includes transportation, storage, packaging, and selling. *Example:* A truck driver transporting bags of maize from Techiman to Accra. A "market queen" at Makola Market selling tomatoes. A supermarket like Shoprite stocking and selling packaged chicken. Consumption: The final use of the product by you and me.