The Theory of Consumer Behaviour

Grade 10 · Economics

Semester 2 | Period 4 | Week 20

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Subject: Economics

Semester: 2

Period: 4

Week: 20


School Name:

Teacher’s Name:

Subject: Economics

Grade Level: Grade 10

Week & Period: Week 20, Period IV

Date:

Topic: The Theory of Consumer Behavior
Sub-topic: The Relationship Between Total Utility and Marginal Utility

Learning Objectives:

By the end of the lesson, learners should be able to:

  1. Define and explain total utility and marginal utility.
  2. Demonstrate the relationship between total and marginal utility.
  3. Analyze how marginal utility determines the shape of the total utility curve.
  4. Apply the concepts to real-world decision-making.

 

Instructional Materials:

  • Utility schedules
  • Graph paper
  • Rulers and pencils
  • Sample data tables
  • Projector or visual aid with plotted TU/MU curves

 

Anticipation (Warm-Up):

Ask: “What happens to your total satisfaction as you keep watching your favorite movie episodes back-to-back?”
Use this to introduce how marginal utility influences total utility.

 

Building Knowledge (Main Lesson):

  1. Total Utility (TU):
    Total satisfaction received from consuming a certain number of goods or services.
  2. Marginal Utility (MU):
    Change in total utility that results from consuming one more unit of a good.

        

  1. Relationship:
  • When MU is positive, TU increases.
  • When MU is zero, TU is at maximum.
  • When MU becomes negative, TU starts to decrease.
  1. Sample Utility Schedule and Graph:

Quantity of Water (glasses)

Total Utility (TU)

Marginal Utility (MU)

1

12

12

2

22

10

3

30

8

4

36

6

5

40

4

6

42

2

7

42

0

8

40

-2

Interpretation:

  • TU rises as long as MU is positive.
  • TU is highest when MU is zero.
  • TU falls when MU is negative.

 

Activities:

Group Work:

  • Plot TU and MU graphs from the sample schedule.
  • Identify and label where TU is maximum and MU is zero.

Class Discussion:

  • What causes the decrease in MU?
  • Why does TU flatten out?

 

Experiment (Simulation Exercise):

Title: Tracking Utility with Apple Slices
Materials: Apple slices, rating sheets
Procedure:

  1. Learners consume slices one by one, rating each for satisfaction.
  2. Use ratings to draw TU and MU curves.
  3. Discuss how results reflect the theory.

 

Assessment Questions:

  1. Define marginal utility and total utility.
  2. Using the TU and MU data below, calculate the missing values:

Q

TU

MU

1

15

2

27

?

3

36

?

4

42

?

  1. At what point is TU maximized in the data? Why?

 

Homework:

  • Interview 3 people about a favorite food or activity. Ask how their satisfaction changes after repeated consumption. Record and summarize.
  • Write an essay on “How marginal utility affects my pocket money spending.”

 

Expanded Notes:

  • TU and MU are related mathematically and behaviorally.
  • Real-world decisions (like buying more airtime, food, or streaming data) follow this pattern.
  • This relationship helps firms and consumers make rational choices.

 

Differentiation:

  • Graphing for visual learners
  • Simulation for kinesthetic learners
  • Data interpretation for logical/mathematical learners

Teacher’s Reflection:

  • Did learners understand the mathematical connection between TU and MU?
  • Were they able to apply the theory to real-life decisions?
  • Were graphs interpreted correctly?